Look book to display the new season of products. The overall vibe captured the essence of spring amidst surreal industrial undertones to create a contrast in time and place. Direction was tailored around a culture that identifies with art, design, sports, and the urban lifestyle.
role: Art Direction, Project Management, Casting, Graphic Design.
Photography: Bjorn Iooss
PUMA Limited Edition Bikes - 4 limited edition bikes designed for PUMA black label stores. Project began with a stripped down PUMA bike frame. From there bikes were customized from the ground up. Including tires, wheels, fenders, grips, saddles, and pedals. 4 bikes were created in total including a beach cruiser, BMX, touring bike, and road bike.
role: color, materials, branding, graphic design/application.
Campaign for Nixon’s matte metal collection.
To support PUMA’s Urban Mobility line, this printed, double-sided, folding map was designed to tell the story of the features on the PUMA bike. The map illustrates how these features can be utilized on a daily commute through a city. The design challenge was to entertain, educate, and seduce the consumer in way that was true to PUMA’s light hearted and charming brand personality.
role: concept, graphic design
Campaign for PUMA’s high performance Moto GP boot. The look and feel fuses together PUMA’s energetic brand personality with art, and stylish product design.
Role: Art Direction, Graphic Design. Digital Design
Series of product display pages designed to educate the consumer about specific products, and the Nixon brand. Digital design for Macy’s.
The MTN collection represents DC shoes entry into the high performance outdoor footwear market. The primary focus of the campaign was to highlight the waterproof nature of the boots.
To accomplish this, a 10’ x 10’ reflection pool was constructed in the studio and a backdrop mountain range was placed behind it. The footwear was shot in the pool creating ripples in the reflected image of the mountain range.
Role: Concept, Art Direction, Digital Design
Special edition Ducati designed to support the launch of the PUMA/Ducati shoe. Leather with stitched seams covers the bike to provide a riding surface that is easy to grip, and embodies the merging of high performance motorcycles and footwear.
role: branding, graphic design, materials
Series of social posts made for Nixon. Subtle video textures were used in the background to create the appearance of a static image with motion. Posts were strategically designed to stand out from competitors while reinforcing the brand’s visual identity and ethos.
A warm, bold, and dynamic look was used to convey a sense of rich heritage, elegance and energy. This look served as an ideal way to highlight this season’s use of pop colors on neutral palettes.
role: Art Direction, Project Management, Casting, Graphic Design.
photography: Bjorn Iooss
Campaign to support launch of athletic inspired street wear. The concept fuses together space, futurism, motion, and style.
role: art direction, graphic design
Cover for Wood & Steel magazine.
SP13 SALES MEETING BRANDING/GRAPHICS
Campaign designed to support the spring 2013 global sales meeting.
The concept was to demonstrate that DC could speak to the mainstream consumer and the core skateboarding market simultaneously.
role: graphic design
Fuses the PUMA brand with the diverse structural needs of packaging in the global marketplace. This cost effective design focuses on space optimization for high volume shipping, user-friendly assembly, and a ready-made stacking solution for retail environments. Used Globally.
role: graphic design, branding
Lookbook for the high-fashion segment of PUMA, called Dassler. This keepsake was distributed to media as a representation of the Dassler runway show that kicked off Fashion Week 2007 in Berlin. Rustic cardboard binding paired with gold varnish reflects the collection’s roots in heritage sports, and fashion in the revolutionary spirit of the pre-PUMA area. The concept was to capture the fashion show experience as a series of snapshots
role: graphic design
